What is YouBestow?

YouBestow.com is a social networking website that revolves around subscription based products/services and their consumers. The website provides a platform for extensive research, recommendations from trusted acquaintances, and ways to earn rewards from those recommendations.

 

What makes YouBestow a business to consumer (B2C) social networking site?

YouBestow partners with businesses in their referral program. YouBestow also provides a unique platform to business’s consumers and prospective consumers for product/service research, referrals and reward accrual.

 

Why YouBestow?

Recent trends and the popularity of social media has allowed users to find better ways of buying products and services. A recent survey from Nielsenwire shows 90% of consumers, “have some degree of trust” in recommendations from acquaintances when making a decision¹. Business Week’s article, Marketing's Drift Away from Media, ² comments that businesses are focusing more on down the line marketing to pass benefits to the real consumers, rather than purchasing expensive advertising.

 

What can a user do with YouBestow?

YouBestow provides a platform for services/products research, referrals and rewards. YouBestow users can participate in research of services/products which they already use or plan purchase soon. YouBestow’s users help their acquaintances by recommending the services/products they use on a daily basis. YouBestow users earn rewards when their recommendation is accepted, or they accept a recommendation from their friend.

 

 

How can businesses use YouBestow to generate revenue?

YouBestow helps businesses, with a subscription based revenue model, to create a referral program aimed at retaining current customers and attracting new ones. YouBestow’s users help their acquaintances by recommending the services/products they use on a daily basis. YouBestow users earn rewards when their recommendation is accepted, or they accept a recommendation from their friend. Businesses can lower their advertisement costs significantly by promoting a referral program.

 

Why is a referral program needed in contemporary society?

With the rise of social media, particularly the internet, people tend to shop through forms of recommendation. YouBestow believes, “If businesses reward their consumers, they will bring their friends to them. If they do not take care of their consumers, they may go with their friends.” A referral program is a way to reward your customers.

 

What are the research tools?

YouBestow allows users to research services/products using various tools. The available research choices allow you to make strong, informed recommendations.

 

• Feedback/reviews – users can post feedback for the products/services they own, search feedback from in and out of network users.

• Recognition: Users can see what kind of recognitions their products have received. Accolades play a major role for a buyer when making a decision. For example, potential customers may not be aware that a fitness facility in Philadelphia won best facility award in 2007. With the Recognition research tool, users are made aware of this important information.

• Ask a question: Users can ask questions from in and out of network users before buying a product. Such a question may read, “Suggest to me a good auto insurance provider in the Denver area.” In response, the user may receive one or more suggestions which he/she may act upon.

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What are other YouBestow features?

YouBestow.com encompasses many great features to encourage recommendations.

 

·         Services Profile: Add all your services in one place; get them verified by service providers and start referring.

·         Network Broadcast:  See who is referring, posting feedback, earning rewards, making connections and issuing product promotion updates.

·         Top Referral: See the top referral amongst your various referrals.

·         Total Accruals: Find out how much you have earned so far, and how much your friends have earned from you.

·         Graphs/Statistics: Amongst other statistics, see how much you spend on services and what rewards you have earned by referring.

·         Referral Statistics: See detailed information on your referral history.

·         Spam Controls: YouBestow has many built-in tools to control spamming. To learn more click here.

 

 

How does YouBestow distinguish itself from other social media sites?

YouBestow.com encompasses all of the features and capabilities associated with social networking. Such features include detailed personal profiles, the ability to create networks of “friends,” comprehensive communications tools, and full compatibility with various mobile devices. The site distinguishes itself from other social networks by allowing users to create a profile of the products/services they use in their daily lives. This empowers members with the ability to reap economic benefits while socializing online. The website also focuses on various research tools, helpful in making a decisions on recommendations.

 

YouBestow Mission:

Services and products can be expensive for users, who are always looking for ways to maintain their quality of life/standard of living while cutting down on costs. Additionally, businesses who expend costly resources on product promotion and sales, are also looking for more cost-effective methods of advertising without damaging their brand. YouBestow platform is designed to help consumers and businesses both.  YouBestow provides a safe and easy interface by protecting you from spam and viral marketing. 

 

1. http://blog.nielsen.com/nielsenwire/consumer/global-advertising-con...

2. http://www.businessweek.com/print/magazine/content/09_33/b414306487...